Chrome & Heart Pilot — Founding Sponsors Welcome
Speaking at the North West club Presidents meeting
Video Explaining The Series
Staying True to the Vision
Chrome and Heart has already been presented to “television production companies, generating valuable industry discussions about the project’s potential.
Some suggested re-imagining the series as a Big Brother-style reality show, with motorcycle clubs competing against one another.
While we appreciate the interest and the creative input, that is not the story we set out to tell.
Chrome and Heart was created to give motorcycle clubs and riders the opportunity to tell their own stories, in their own words, offering viewers an authentic insight into the culture, the people, the responsibilities, and the values that exist behind the public perception.
Our goal is not to create conflict for entertainment.
Our goal is to create understanding.
Supporting the Chrome & Heart Pilot
The series moves beyond stereotypes to document the people behind the patches — the traditions, responsibilities, charity work, and loyalty that define motorcycle club life.
Each episode focuses on:
• At least one motorcycle club
• One leadership role or story
• One original song that anchors the narrative
The result is a powerful UNSCRIPTED series about identity, community, and respect within the motorcycle world.
Current Production Stage
We are currently raising funds to a pilot episode (sizzle) that will be used to present the series to broadcasters and streaming platforms.
Filming access has already been secured with motorcycle clubs, and the project continues to gain support within the riding community.
To complete the pilot episode, we are inviting a limited number of Founding Sponsors and Early Partners to help support production.
Why a Sizzle Reel?
Television is a visual medium. Before broadcasters or streaming platforms commission a series, they need to see the tone, storytelling, and production style. The sizzle reel will demonstrate the vision of Chrome and Heart and serve as the project’s official presentation piece for industry partners.
What Your Sponsorship Helps Fund
Producing a high-quality documentary pilot requires professional filming, travel, and post-production work.
Support from founding sponsors helps fund the following pilot production costs:
• Travel to motorcycle clubs and filming locations
• Camera and audio equipment for interviews and ride footage
• Editing and post-production of the pilot episode
• Music production for the Chrome & Heart soundtrack
• Distribution materials used to present the series to broadcasters and streaming platforms
Every contribution helps move the project closer to completion and brings the stories of South African motorcycle clubs to a wider audience.
Founding sponsors will be acknowledged as early supporters of the project on the Chrome & Heart website and within the pilot episode credits.
What Founding Sponsors Receive
The Chrome & Heart pilot is being funded with the support of the motorcycle community.
Local motorcycle shops and supporters are invited to become part of the project.Most businesses are supporting the pilot with a R1,000 community sponsorship, but any contribution is welcome.
What you get in return.
Logo placement on the Chrome & Heart website
• Recognition on the Founding Sponsors Wall
• Logo placement in the pilot episode credits
• Early partner recognition if the series is commissioned.
All supporting businesses will be acknowledged on the Chrome & Heart website as part of the community helping bring this project to life.
Participating sponsors will also be considered for inclusion in Episode 13, which focuses on the people and businesses behind the motorcycle community.
This episode will follow the same documentary format as the series, featuring authentic, unscripted interviews with shop owners, management, sales teams, and workshop staff — giving them the opportunity to share their story, their passion, and their role within the riding community.
*Please Note:* We are not advertising episode 13 on the website yet. This will be a kept as a surprise episode for the viewers.
Businesses that choose to contribute at a higher level may receive additional recognition as Founding Sponsors or Title Sponsor of the pilot.
Suggested recognition levels:
Community Sponsor — R1,000
Supporting Sponsor — R2,000+
Founding Sponsor — R7,500+
Title Sponsor — R20,000
Chrome & Heart Brotherhood Circle
Participating motorcycle shops may also offer exclusive supporter discounts to riders who contribute to the Chrome & Heart pilot. Supporters will receive a unique code that can be used at participating partner stores.
This creates a community circle where riders support the documentary and partner shops support the riders.
Pilot Production Budget: R50,000 - R70,000.00
Funding raised so far – 17/7/2026 : R4,500.00
Founding sponsors
What happens after the Sizzle?
The pilot episode (sizzle) is used to present Chrome & Heart to broadcasters, production companies, and streaming platforms.
Its purpose is to demonstrate:
• The authenticity of access to motorcycle clubs
• The strength of the storytelling
• The visual and emotional tone of the series
Once completed, the project will be formally pitched for full series production.
When commissioned, Chrome & Heart will expand into a 13-episode documentary series, filmed across multiple clubs and regions.
All early supporters form part of the foundation of the project and will be recognised as the community that helped bring the series to life.
This stage is where the project moves from an independent pilot into a nationally and potentially internationally distributed documentary series.
This stage marks the transition from an independently produced pilot into a documentary series positioned for national and international distribution.
Support the Project
The Chrome & Heart pilot is being built with the support of the motorcycle community.
If you would like to contribute to the project, you are welcome to make a direct donation. Every contribution, big or small, helps move the pilot forward.
Supporters will be acknowledged as part of the community helping bring this project to life.
Bikers contributing R1,000 or more will receive a Chrome & Heart Supporter Code with access to partner shop benefits. (Please E-Mail us the Reference you used as well as your contact details so we send you your support code.)
Banking Details:
Bank Name: Capitec
Account Name: Cornelius Pieter Smith
Account Number: 228 793 6099
Branch: 470010
Reference: Your Name or Shop name / CH Support
If you would like to become a sponsor or learn more about the project, please contact the creator directly:
Piet Smith
Phone / WhatsApp: 27 78 213 3640